Leadership

Scope

Currently Product Design Director at Pixel Pushers, owning the end-to-end product lifecycle as both design lead and project manager. Previously Associate Director of Product Design at Native Instruments / iZotope, where I built and scaled a 12-person global team across North America and Europe spanning UX research, interaction design, and visual strategy, setting creative direction and technical quality standards across 10+ software and hardware platforms. Earlier UX/UI Design Lead roles at Hilton and Belkin / Linksys.

Approach

I set the creative North Star and quality bar, then empower the team to own execution, partnering directly with C-suite, product, and engineering leadership rather than working in a design silo. I run Agile/Scrum frameworks to align design velocity with business cadence (I'm a Certified Scrum Product Owner), and increasingly bring generative AI and agentic workflows into UX architecture, using post-launch analytics and multivariate testing to keep iterating after launch rather than treating it as the finish line.

Outcomes

Directed the design lifecycle and rollout for 40+ product launches at Native Instruments / iZotope, driving measurable gains in user acquisition, retention, and annual recurring revenue, while standardizing shared design systems that cut design-to-engineering handoff time. At Hilton, conceptualized and shipped the industry-first “Connected Room” IoT experience. At Linksys, led the industry's first home mesh-networking Wi-Fi ecosystem, three mobile apps and two web admin interfaces, showcased at CES to amplify market presence and pre-order velocity.