Hilton Connected Room

I joined at the earliest concept stage and led design all the way through handoff and on-site deployment, working across all 14 brands under Hilton's hospitality umbrella.

Each brand carries its own visual identity, color palette, and typography, so the same in-room TV experience had to feel native to every property. That meant directing high-resolution photography and video, custom type treatments, and the .json configurations that power the experience room to room.

The rollout reached worldwide scale: 9,200 properties and more than 1.3 million rooms across 144 countries and territories.