iZotope|Native Instruments

Role
Associate Director of Product Design
Team
12-person global team (UX research, interaction design, visual strategy)
Scope
10+ Software & Hardware PlatformsSaaS Subscription Growth40+ Product Launches

As Associate Director, I led the design vision for the iZotope and Native Instruments product ecosystems, setting the creative North Star and the quality bar for every interface and interaction.

I empowered my team of designers and researchers to own execution, while personally directing the artistic trajectory of our products: mentoring through complex UI challenges and directing all product launch photography. Every pixel had to serve our roadmap and C-suite objectives.

RX9 marketing photography
Ozone product photography
Neutron 5 hero image
Nectar background visualization
Trash main interface
Product launch photography